What we mean by internationalisation
Internationalising a business is much more than opening an account in another country or attending a trade fair. It is a business model decision: how you define your value proposition, which markets you design it for and what structure supports it.
Companies that bolt international activity onto a model built only for the domestic market tend to encounter constant friction: pricing that doesn't work, channels that don't fit, partners that don't move. Those that design their model open to foreign markets from the start scale far more naturally.
That is why, for us, internationalisation is directly connected to strategy. If the business model isn't ready, the first step is getting it ready.
Our approach
We help design — or redesign — the business model so that international operations feel natural, not forced. The sequence is always the same: strategy first, execution after.
Strategy means answering three questions clearly: where (which markets, in what order, with what priority), how (direct entry, distribution, local partner, joint venture) and with whom (which allies you need on the ground to make it work). Once those three answers are clear, execution has direction.
Then we provide hands-on support: product or service adaptation, partner search and activation, trade mission preparation, and funding capture to finance the process.
What we do
- Internationalisation strategy design. Market selection, positioning, entry model and roadmap with concrete milestones.
- Partner identification and activation. We map distributors, sales agents, technology and industrial allies in target markets — and stay with you until the relationship is running.
- Business model adaptation. Pricing, logistics, legal framework, cultural adaptation of the product or service — whatever it takes for the proposition to work abroad as well as it does at home.
- Trade fair and mission support. Pre-event preparation, contact agenda, presence at the event and post-event follow-up.
- Public funding for internationalisation. ICEX, Chambers of Commerce, Proexca, European funds and regional programmes. We identify the calls, prepare the documentation and manage the application.
Who this service is for
Companies looking to export or establish themselves in new markets that need a clear strategy before making the move. Knowing where to go, how to enter and who to partner with.
Companies already exporting without a defined strategy. They sell abroad, but opportunistically or reactively. They need to bring order to what they have and decide where there is more room to grow.
Tech startups that think internationally from day one and need to design a business model that scales without friction.
Canary Islands businesses looking to use the islands' position as a natural bridge to West Africa and Latin America — a geographical, fiscal and cultural advantage few European regions can match.
What we deliver
Strategic document with priority markets, entry model, required resources, timeline and KPIs. The complete roadmap.
Analysis of selected markets: size, competition, entry barriers, distribution channels and specific opportunities for your product or service.
Identification of distributors, agents, allies and key contacts in each target market. With evaluation, prioritisation and approach proposal.
Concrete actions, owners, deadlines and budget. Includes planning for fairs, trade missions and public funding applications.
How we work
The process adapts to each company, but follows a clear logic: understand first, design second, activate with support.
We evaluate the company's readiness to operate abroad: current business model, product, operational capacity, prior experience and available resources. The real starting point, no embellishments.
We select markets, define the entry model and design the adapted value proposition. We answer where, how and with whom — with data and judgement, not hunches.
We identify and contact partners, adapt what needs adapting (pricing, materials, legal) and take the first steps in selected markets. This is where traction begins.
We prepare fairs and trade missions, manage public funding, monitor partners and review the strategy against real market data. The support lasts as long as it needs to.
The initial strategic plan can be ready in 6 to 10 weeks. Internationalisation as a process is measured in months — we provide support with clear milestones and periodic reviews.
About internationalisation
Is your business thinking big?
Tell us about your project. We help you design the strategy, find the right partners and take the step with confidence.
Let's talk →